Vladimir
Deev-Kazanov

Own product design for Local SEO initiatives serving small and multi-location businesses.

• Redesigned Local product landing pages, increasing activation by 42% versus the previous version in the first month among visitors who were not existing Local SEO users; checked the result in Tableau.
• Served as sole designer for a four-week Google Business Profile AI Agent MVP, owning flows, UI, interaction decisions, default operating parameters, and engineering handoff with a product owner, two frontend engineers, two backend engineers, and QA.
• Made background automation legible through narrated analysis, visible completed and planned work, configuration before activation, and adjustable cadence. To meet the launch deadline, the MVP shipped without in-product recovery for incorrectly published content.
• With no analyst on the team, measured the launch funnel using GA4 and SQL: 8% of landing-page visitors reached the configured agent dashboard during the initial measurement period. Treated the result as directional because there was no baseline, target, or absolute sample size.

Designed complex web and mobile banking products for entrepreneurs and an enterprise CRM for CIB teams.

• Led end-to-end design for account funding, self-service account closure, QR payments, transaction search, and counterparty risk assessment across web and mobile banking.
• Tested QR-payment prototypes with five entrepreneur customers. After redesigning unclear Central Bank terminology and adding a choice page, reusable QR creation increased 17% in the first month; a backend engineer supplied the production count at my request.
• Designed an account top-up flow associated with 70% fewer branch visits and a self-service account-closure flow associated with 95% fewer support contacts. The product owner supplied both results; I did not have direct analytics access.
• Designed a corporate CRM covering goals, client portfolios, profitability, product opportunities, tasks, meetings, and activity history for relationship managers and team leads.