Vladimir Deev-Kazanov
Senior Product Designer
I turn difficult systems into products people can act on.
Product Designer with 7+ years across fintech, SaaS and AI. I turn technical rules into clear choices, show users what the system is doing, and help them recover when something goes wrong.
- 7+ YEARS · SEMRUSH · RAIFFEISEN
- SELF-SERVICE · FINTECH · SaaS · AI
Selected work
Three projects showing how I set product boundaries, explain technical choices, and work with incomplete evidence.
Google Business Profile AI Agent
With one week to design, I scoped the agent's first useful loop, made completed work visible, and documented the controls the MVP deferred.
Semrush · MVP launched in 2025Sole Product DesignerRead case study
QR payments for merchants and cashiers
I replaced technical QR terms with task-based choices and limited cashier access to payment work.
Raiffeisen Bank · 2023Sole Product DesignerRead case study
Semrush Locations Expansion
I moved known Google Business Profile opportunities into the Locations list and replaced repeated setup with one bulk action.
Semrush · Bulk release 2025Sole Product DesignerRead case study
Looking for a Product Designer for a complex product?
I'm based in Cyprus and open to Senior product designer opportunities.